Ladies Lounge: L.S. Ayres, Fall 1944 Suit

Written by on August 20, 2012 in Ladies Lounge - 3 Comments
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In a time when there were few designers that might be considered household names, Hattie Carnegie was well known. Not bad for a woman who didn’t know how to sew. She could make hats, but not dresses. That was left to an early partner in the business at first. Later, workers were hired to create the clothes Hattie designed.

Until 1928, all Hattie Carnegie dresses were made to order, but that year, she started her first ready-to-wear line, hiring Hoosier Norman Norell to design it. Though Norell went on to produce his own fashions, he conceded: “I learned everything I knew from her.” (Hattie Carnegie)

This Fall 1944 suit, advertised via L.S. Ayres appears almost timeless and wouldn’t be in any way out of place for someone to wear this fall.

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About the Author

Tiffany Benedict Browne is the founder and driving force behind HistoricIndianapolis.com. She loves learning, sharing and inspiring Indy's stories.

3 Comments on "Ladies Lounge: L.S. Ayres, Fall 1944 Suit"

  1. Elizabeth Ruddell September 22, 2012 at 9:12 am · Reply

    More L.S.Ayres advertisements please!

  2. Nadia March 28, 2017 at 8:54 am · Reply

    Do you have a citation for this image? I am trying to find a copy of it. Thanks!

    • Tiffany Benedict Browne April 7, 2017 at 5:42 pm · Reply

      I believe this was from a pile of magazines and pages of vintage magazines donated by one of our fab readers, Thomas Brown. Sorry I cannot be of greater help.

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