Business: American Town Lot Co.
Date of Ad: April 30, 1916
Location: North Side, between the White River and the Central Canal between 51st and 54th Streets
Years of Operation: 1914 – 1924
Notable: Indianapolis was growing in the early Twentieth Century. The American Town Lot Company was one of several real estate development companies that would subdivide vacant land and market home sites, so that more people could own that little slice of the American Dream. Aside from Rocky Ripple, the company also developed Drexel Gardens on the west side. To bring in more buyers, they often used gimmicks, like the advertised two-for-one sale and free transportation to building sites.
Additionally: Many an Indy explorer has gotten lost in Rocky Ripple. The eclectic north side enclave is practically an island in the middle of the city, due to being surrounded by water on all sides. This has brought about a bohemian population who has long been politically active. It began in 1928, when a town board was formed to formally protest the City of Indianapolis’ practice of dumping raw sewage in the White River. Through the years, neighbors have successfully blocked initiatives that would have brought flood walls that would block the view of the river. Many homes are brightly painted and feature artistic displays.
Valuing = Supporting
Publishing HI every day is more than just a ’labor of love‘ (though we do love it), but takes hundreds of hours each month to create. If you are entertained, inspired, better informed, feel more connected with Indy or just value what you discover here, please consider becoming a supporting member with a recurring monthly donation.
Or, become a one-time supporter with a single donation in any amount you choose.
More old-fashioned? Checks or money orders may be sent to:
Historicindianapolis.com at P.O. Box 2999, Indianapolis, IN 46206
Thank you and HI-5! Love, The HI Team