Sunday Ads: Greetings for all Occasions

Written by on November 20, 2016 in Sunday Ads - 1 Comment
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Stationers offered up greeting cards and office supplies in the Ober Building along Pennsylvania Street through the 1980's. (Courtesy Indiana State Library)

Stationers offered up greeting cards and office supplies in the Ober Building along Pennsylvania Street through the 1990’s. (Courtesy Indiana State Library)

Business:  Stationers

 Date of Ad:  March 11, 1956

Location:  Downtown, 38 North Pennsylvania Street

Years of Operation: 1932-1997

Notable: Before Office Depot or Staples there was a local leader in office supplies. The family owned company opened in 1933. Two years after its founding, the store moved across the street to the When Building where it would remain for nearly its entire existence. The company grew in the post war era and had eight area locations by the early 1980’s. The company sold to a Dutch firm in 1995 and quickly began losing its market. The last location at 808 Broad Ripple Avenue closed in 1997.

Additionally: The When Building is one of the more recent losses of historic architecture in Indianapolis. The structure sprang up in 1874 in the days before electricity or elevators. Colorful clothier and owner of the New York baseball Giants,, John T. Brush operated the namesake When Clothing store at the turn of the century. The building also housed the Indianapolis Business College and Indianapolis Law College.

Stationers purchased the building outright in 1946 and quickly embarked on an ill-advised remodeling project which stripped away much of the exterior ornamentation. By 1993 the building no longer served the needs of a business model that was drifting further from in-store purchases. Stationers constructed a new warehouse and headquarters in Park 100 on the northwest side and closed their flagship location. The Ober Building and adjacent Rialto building, described in a 1994 Indianapolis Star article as being in extremely poor condition, were viewed as a hindrance to the redevelopment of the long-vacant Fletcher Trust Building across Market Street. Demolition of the Ober Building commenced in September 1995, and the site was cleared by November. Today a large parking structure sits on the former site.

This 1977 advertises a new Stationer's store on the northwest side near Lafayette Square. Stationers featured ten central Indiana locations at its height. (Courtesy Indiana State Library)

This 1977 advertises a new Stationer’s store on the northwest side near Lafayette Square. Stationers featured eight central Indiana locations at its height. (Courtesy Indiana State Library)

This is what the When Building looked like in 1946 just prior to being purchased by Stationers owner C. S. Ober. (Courtesy Bass Photo Company Collection, Indiana State Library)

This is what the When Building looked like in 1946 just prior to being purchased by Stationers owner C. S. Ober. (Courtesy Bass Photo Company Collection, Indiana State Library)

By the time this photo was taken in 1979, the Ober Building had been stripped of its details and was showing signs of neglect. The Fletcher Trust building seen in the upper right sat vacant in the early 90's and a lack of parking was blamed for its lack of tenants. This spelled doom for the Ober Building. (Courtesy IUPUI Library)

By the time this photo was taken in 1979, the Ober Building had been stripped of its details and was showing signs of neglect. The Fletcher Trust building seen in the upper right sat vacant in the early 90’s and a lack of parking was blamed for its lack of tenants. This spelled doom for the Ober Building. (Courtesy IUPUI Library)

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About the Author

An avid runner who enjoys daily jaunts throughout Indy's historic neighborhoods, Jeff deeply appreciates the detail and workmanship of old architecture. So much so, that he lives downtown in a restored historic building. He also works downtown as a manager of a not-for-profit that promotes globalization throughout Central Indiana. In a past life, Jeff worked in the hospitality industry and may one day pen a book about the ridiculous things people do while staying in hotels. Stay tuned.

One Comment on "Sunday Ads: Greetings for all Occasions"

  1. Michael December 1, 2016 at 11:14 am · Reply

    I used to love going into Stationers, just to look around… It “smelled” like a stationary store too! They had anything and everything. I had seen pictures of the Ober building and I think, as you say, that the renovation was ill advised. I just wish that we could some how see the value of these old buildings.

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