Business: Goodman Jewelers
Date of this Advertisement: April 12, 1959
Location: 30 West Washington Street
Goods: Jewelry and more
Years of Operation: 1949-1999
Notable: Believe it or not, swimsuit season is just around the corner. Seems we all are prone to falling for the idea of instant gratification. Who would want to bother with exercising, when you could just have a machine do all of the work for you? It appears a long-standing jeweler saw the sales potential in such a promotion and began offering devices to improve figure and appearance with little work. Vibrating belts actually came about in the 1920’s as a way to improve circulation. By the time the ad men of the Fifties got word of the device, they spun it as a low impact way of shedding the pounds. The fad lasted through the Sixties, eventually dying out in the Seventies, when people finally realized there just was no shortcut to exercise and healthful eating habits.
Additionally: Goodman Jewelers operated at the downtown location, as well as in all of the major shopping malls. The stores closed in 1999. Today Robert Goodman operates a jewelry business in the quaint suburban town of Zionsville. The location of the former flagship store now serves as The Capital Grille, the restaurant at the Conrad Hotel.
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