Goodman Jewelers at 30 West Washington Street dabbled in “slenderizing” equipment back in the 1950s.
(Image: Indiana State Library)
Business: Goodman Jewelers
Date of this Advertisement: April 12, 1959
Location: 30 West Washington Street
Goods: Jewelry and more
Years of Operation: 1949-1999
Notable: Believe it or not, swimsuit season is just around the corner. Wouldn’t it be great to get that bikini bod without all the necessary running, lifting, and squatting? Who wants to bother with exercising, when you could just have a machine do all of the work? It appears a long-standing jeweler saw the sales potential in such a promotion and began offering devices to improve figure and appearance with little work. Vibrating belts actually came about in the 1920s as a way to improve circulation. By the time the ‘ad men’ of the Fifties got word of the device, they spun it as a low-impact way of shedding the pounds. The fad lasted through the Sixties, eventually dying out in the Seventies, when people finally realized there is no shortcut to exercise and healthful eating habits.
Additionally: Goodman Jewelers operated at the downtown location and all of the major shopping malls. The stores closed in 1999. Today Robert Goodman operates a jewelry business in the quaint suburban town of Zionsville. The location of the former flagship store now serves as The Capital Grille, the restaurant at the Conrad Hotel.