Business: Monarch Buick
Date of Ad: August 23, 1936
Location: 958-1002 North Meridian Street, Midtown
Years of Operation: 1934-1970
Notable: Monarch Buick was one of the longest running Buick dealers in Indianapolis. Started by Connecticut native William R. Kraft in 1934, the dealership grew to overtake the entire strip of former car lots. By 1957, the dealership had constructed a new showroom on the opposite side of the property facing Illinois Street to provide more parking for potential customers. Auxiliary lots operated at 814 Virginia Avenue and 4802 West Washington Street. In 1970 Kraft sold the dealership, now featuring the exotic Alfa Romeo alongside the lumbering Buicks and the business became known as Wiese Buick. Wiese moved to then suburban west 38th Street in 1974 and operated until selling to Stitzer Buick in 1980. Stitzer Buick ceased operations in 2001. William Kraft passed away in 1983 and is buried at Washington Park Cemetery.
Additionally: The downtown location became home to E.B. Brown Furniture. In 1986 the downtown office building demand was growing again. Browning investments scooped up the entire block to construct Gateway Plaza. Many may not realize that Gateway Plaza was intended to have a twin tower constructed on what is now the parking lot facing Meridian Street.
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