Sunday Ads: We’re All Nuts

Written by on November 13, 2016 in Sunday Ads - No comments
0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×
This ad from December of 1945 advertises a contest where the winner is issued a one hundred dollar Victory Bond. Morrow's Nut House was a fixture downtown for nearly sixty years. (Courtesy Indiana State Library)

This ad from December 1945 advertises a contest where the winner is issued a one hundred dollar Victory Bond. Morrow’s Nut House was a fixture downtown for nearly sixty years. (Courtesy Indiana State Library)

Business:  Morrow’s Nut House

Date of Ad:  December 30, 1945

Location:  46 West Washington and various downtown locations

Years of Operation: 1933- 1989

Notable: If you grew up in Indianapolis in the 1940’s, 50’s or 60’s, a day’s shopping often included hopping on a bus and going downtown. Believe it or not, city buses dispersed their riders directly on Monument Circle. If you were good, chances are you received a treat from Morrow’s Nut House located in the Test Building. The purveyor of hot cashew nuts and sweet candies had a multitude of locations, including 46 West Washington in the Roosevelt Building, and 50 North Pennsylvania. As buildings were gradually demolished along Pennsylvania, the nut house eventually settled adjacent to Roslyn Bakery at 4 North Pennsylvania, until closing in 1989.

Additionally:  Despite being a revered memory for generations of children being dragged around on mother’s shopping outings, Morrow’s opened in 1930 on the Jersey Shore in Atlantic City. An early pioneer in franchising, the name quickly spread across the country with some 170 locations by the 1960’s. When the family owned business sold out in the early 1980’s, the franchises slowly disappeared. The last known location in Cape May, New Jersey closed in 2015 after a sixty year run.

Using this Sanborn Map you can trace the many downtown locations the Morrow's occupied over the years including 46 West Washington, 50 North Pennsylvania, and 4 North Pennsylvania. The location at 56 Monument Circle is most fondly remembered by mid-century Indianapolis children. (Courtesy Indiana University)

Using this Sanborn Map you can trace the many downtown locations the Morrow’s occupied over the years including 46 West Washington, 50 North Pennsylvania, and 4 North Pennsylvania. The location at 56 Monument Circle is most fondly remembered by mid-century Indianapolis children. (Courtesy Indiana University)

This building was demolished in 1964 and replaced with a modern two story office building. Morrow's moved south to 4 South Pennsylvania. (Courtesy Bass Photo Company Collection, Indiana Historical Society)

This building was demolished in 1964 and replaced with a modern two story office building. Morrow’s moved south to 4 South Pennsylvania. (Courtesy Bass Photo Company Collection, Indiana Historical Society)

This store in Cape May New Jersey lasted from 1956 until 2015. (Courtesy eBay)

This store in Cape May New Jersey lasted from 1956 until 2015. (Courtesy eBay)

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×

Valuing = Supporting

Publishing HI every day is more than just a ’labor of love‘ (though we do love it), but takes hundreds of hours each month to create. If you are entertained, inspired, better informed, feel more connected with Indy or just value what you discover here, please consider becoming a supporting member with a recurring monthly donation.

Or, become a one-time supporter with a single donation in any amount you choose.

More old-fashioned? Checks or money orders may be sent to:
Historicindianapolis.com at P.O. Box 2999, Indianapolis, IN 46206

Thank you and HI-5! Love, The HI Team

About the Author

An avid runner who enjoys daily jaunts throughout Indy's historic neighborhoods, Jeff deeply appreciates the detail and workmanship of old architecture. So much so, that he lives downtown in a restored historic building. He also works downtown as a manager of a not-for-profit that promotes globalization throughout Central Indiana. In a past life, Jeff worked in the hospitality industry and may one day pen a book about the ridiculous things people do while staying in hotels. Stay tuned.

Leave a Comment