Sunday Adverts: Rink’s for Coats

Written by on October 14, 2012 in Sunday Ads - No comments
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The last “Friday Favorite” was about the former Joseph Rink family home; next week’s will be Rink’s Cloak House, reportedly one of the first department stores in the USA devoted exclusively to women’s clothing and finery. This, one of many Rink’s adverts, is from the week preceding Thanksgiving in 1924, and you will note 800 coats…that’s a whole lot of fur and wool, is it not? PETA would have had a field day campaigning against the contents of the store. And the color palette of the season needs a modern day translation: what are penny, malay, dusk, palmero, saddle? And Oxblood? Is that a different shade of red than other blood? One wonders…

The much-anticipated  Leonardo DiCaprio version of The Great Gatsby is to be released soon…will be on the lookout for similarities between these Indianapolis coats of the mid-20’s and those in vogue on East Egg…

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About the Author

Tiffany Benedict Browne is the founder and driving force behind HistoricIndianapolis.com. She loves learning, sharing and inspiring Indy's stories.

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