Sunday Adverts: The Nose Knows

Written by on August 24, 2014 in Sunday Ads, Uncategorized - 3 Comments
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kingans chain nose

The Nose That Knows Kingan’s Meats!

If you enjoy stories of a bygone time, there’s nothing better than losing yourself in an antique shop, at the library — or on eBay where this trade card was found.

Trade cards were a form of advertising that began as early as the 17th Century and peaked in popularity in the late 19th Century. Trade cards ranged in size between a modern-day postcard and business card. They usually displayed a colorful scene on the “beauty side” of the card and store information on the opposite, ”business side.”

Today, these bits of ephemera are frequently mistaken for outdated greeting cards and discarded — but in fact they are quite collectable.

The circa 1925 trade card featured above offers a uniquely interactive feature: a tiny chain loosely attached at each end to underside of the card. Printed instructions advised the holder to Hold Card Level and Tap It so that the chain can jump freely from one position to another (and likely from one fantastical nose shape to another). This innovative ad was manufactured by the Mov-I-Graff Company of New York.

The Indianapolis advertiser, Kingan & Co., was a meatpacking facility (1862-1966) that was once located in the area where the Indianapolis Zoo and Victory Field now stand.  The founder, Samuel Kingan, was an immigrant from Northern Ireland who settled in Indianapolis in the 1860s. Kingan & Co. would eventually become one of the largest of such businesses in the world, for the time.

kingans chain nose2

The Kingan’s Mov-I-Graff trade card with chain artfully, rather than haphazardly, repositioned.

Samuel Kingan must have been a prolific advertiser. Many of the company ads and premiums have survived to today. A quick search around the Internet produced several Kingan meat recipe cookbooks, a pocket mirror, toy trains, postcards, and watch fobs, in addition to print ads.

As historic collectables go, ”the nose” was quite affordable on eBay. In general, trade cards begin in the $5-$20 range, depending on rarity and condition, of course. However, Mov-I-Graff cards tend to command a slightly higher price ($25-$50).

Can’t get enough of our “man of 1000 faces”? Check out these old Mov-I-Graff advertising premiums from other times and places:

movigraphnurse

puzz

graff2

- Do you collect Indianapolis memorabilia?
- Have you ever thrown away something you found in a dusty attic only to find out it was a collectible?
- Do you have a favorite Indianapolis ad of any genre?

Tell us about it in the comment box below…

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About the Author

Lisa Lorentz is a native Hoosier and 25-year Indianapolitan with an awkward fascination for dusty attics, antique typewriters and microfilm. Professionally, Lisa serves as Director of the Cell Therapy Foundation and also serves as a freelance writer and marketing consultant to several nonprofit organizations.

3 Comments on "Sunday Adverts: The Nose Knows"

  1. Jack Boeldt August 24, 2014 at 10:51 am · Reply

    The first thing that came to mind when seeing the Kingan’s nose was the trip through town passing the Kingan’s plant at Washington and White river. There was a very distinctive smell in the area. Then there was the 8th grade field trip through the slaughter house. The trip ended in a snack room where each of us was given a Coke and a hotdog. We drank the Cokes. One boy ate a hotdog. Back at home Mom made me change clothes on the back porch and quickly shower to get the smell off.

  2. Kevin J. Brewer August 24, 2014 at 12:58 pm · Reply

    My Grandfather Brewer was head of the Cooper and Wooden Box dept. at Kingan’s.

  3. ken williams August 24, 2014 at 11:06 pm · Reply

    Like Jack Boeldt I recall the trip to Kingan but I did eat the hotdog, we went there from Public school 5 located on West Washington Street. My stepfather’s father Marley Johnson lost one arm there while working for them. In our youth we would sneak into the ramp on the West side of the river {they drove the animals across the river on this ramp} and walk through it to the Kingan side . Late 1940S. In the 50s I delivered news papers in that area I recall that most of the homes located where the ballpark is today had no indoor plumbing, and no electricity. On California Street in that area I recall the California Bakery{14 cents for a long loaf of bread} on the East side of the street and on the West side of the street you could rent a bicycle/cart and sell ice cream from it.

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