It’s about spring break time here, so it seems apropos to feature “The American Magazine” Vacation Issue from Spring 1947. This publication was geared towards women and though it does not specifically mention Indianapolis, it was sent to ladies in the midwest. This one addressed to Haviland, Ohio–not far over the border from Fort Wayne, Indiana. Highlights of this issue follow with how to get over your fear of water (not sure about this methodology, but ok); a fingerpainting teacher and ads. Which are your favorites? I love that American Express was marketing their travelers cheques to ladies and the deodorant called “Veto.” The Ansco Camera and Miluakee train line are appropriate for vacation, undoubtedly. My favorite ad, however, is the one with the lady cutting the grass in high heels! Enjoy your spring vacations, everyone!
