Christmas ads of 1910 are all over the map. From milk to diamonds and well wishes from all forms of business…

The L. E. Morrison & Co. was one of the many Washington Street businesses…

…not far from H.P. Wasson & Co – and interesting to note, the owners were Jewish. (The candelabras look like abbreviated menorahs.)

Don’t know what Tucker’s was, but interesting that in 1910, they were already using Xmas as a shortened version of Christmas.

The Star Store is not as well recalled as Block’s or Ayres, but it too, was one of the city’s department stores.

Lilly and Stalnaker, not to be confused with Eli Lilly and company, this was a competitor to Vonnegut Hardware Store. In the Vonnegut ad, they got a few gift suggestions in the ad.

Selig’s was another Dry Goods Store which stood across the street from the aforementioned L. E. Morrison & Co.

Charles Mayer & Company was another department store, and happened to be the next door neighbor of L. E. Morrison & Co.

Above is a  Christmas wish from a long-standing favorite tailoring company in Indianapolis with a reminder of when the store would be closed.

On the extravagant end of gift-giving, there were many advertising jewelers (glad to see anything other than the chain that starts with a “K”). J.P. Mullally was located on the Circle and J. C. Sipe, just around the corner on Meridian Street, immediately south of the Circle.

For those who already had the diamonds, what a practical gift: storage for your jewels. Where Barnes & Thornburg now stands.

And just like now, advertising for cars sees an uptick. The Overland was available at 400 North Capitol–note, at “The Fisher Automobile Company.”


6 responses to “Sunday Ads: 1910 Indy Christmas”

  1. Sharon Butsch Freeland says:

    Tucker’s was started in the 1870s by Hannibal S. Tucker (1844-1904), as a shirt and glove merchant. In the early 1900s, he added a special department of ladies handkerchiefs and hosiery.
    After Hannibal died from a stroke in 1904, his widow Robina (Sharpe) Tucker (1847-1931) continued to operate the store, along with Hannibal and Robina’s daughter’s husband, Rudolph E. Magnus (1882-1972). The Tucker Glove Company went out of business about 1920, when the family moved to Chicago.
    BTW, in 1910, Christmas was on a Monday, which is no doubt the reason some of the ads say, “Store Closed All Day Monday” or “Store Closed Until Tuesday.”

  2. Tiffany Benedict Berkson says:

    Funny, I almost said “Sharon will probably clear up the Tucker’s mystery.” ha. I wasn’t sure if it was the glove company–but I have heard of them before.

  3. G.B. Landrigan says:

    Does anyone else notice the similarity between the figure in the lower right hand corner of the Vonnegut ad and a somewhat famous drawing by Kurt?

  4. Sharon Butsch Freeland says:

    I definitely see a resemblance to the arrangement of the three carving knives in the Vonnegut Hardware Company’s ad, although Kurt’s drawings of an asshole usually had four to six lines in them.

  5. Dennis E. Horvath says:

    HI Tiffany:
    I love the ad for Overland sold by the Fisher Automobile Company at 400 Capitol Boulevard. This is one of the fisrt ads I’ve seen for Carl G. Fisher at this location.



  6. Thomas says:

    So it was Tucker’s that started the War on Christmas 🙂

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