The Franklin Fire Insurance Company, featured in this September 1874 ad, was chartered in 1851 in nearby Franklin, Indiana, in Johnson County. In 1871, the company reorganized and moved into Indianapolis, and eventually, in 1874, this building on the southeast corner of the Circle. A main feature of the building, a handsome statue of Benjamin Franklin, is the subject of another HI article which chronicles old Ben’s journey from the corner of the Circle to Franklin College in Franklin, Indiana. (considering the insurance company originated there, the statue’s final resting place makes sense)
The Exposition mentioned in the advertisement? It’s now known simply as the Indiana State Fair – in 1874, it ran from September 7 to 26.