Trade card in public domain; scanned by the Boston Public Library

Business: William F. Piel & Co.
Year of this Advertisement: late 1800’s, between 1873 – 1899
Location:  1050 W. Raymond Street
Neighborhood: South
What they did: Starch production
Years of operation: The business operated under the name in this advertisement, William F. Piel & Co., from 1873 – 1899.  However, the company was formed by Piel in 1867 and still exists today as the National Starch and Chemical Company.  It was originally located on the west bank of the White River on Morris Street, then moved to the east bank of the White River on Morris Street, before moving to its current location at 1050 W. Raymond Street.
Notable: Piel helped to found the Deutschen Allgemeinnen Protestantischen Waisenvereins (German General Protestant Orphan Association), which is now the Pleasant Run Children’s Home.
Additionally: Lump starch, the product advertised above, was used as a laundry enhancement.  Today, National Starch and Chemical Company focuses on starch-based food additives.  Do you remember using starch in your laundry?  Do you still use it?  Have any funny “over-starching” stories?

Piel Brothers Starch, an incarnation of William F. Piel & Co. formed by Piel’s sons after his death, was recently mentioned in HI Mailbag: Rhodius Park Area.